For many new business owners, much of their success can be attributed to the quality of their primary website. Unfortunately, the main website or storefront is typically not something that gets too much attention from new company owners, which is a shame. It’s often seen as a beginner’s trap, as the primary website is one of the most crucial ways to manage a robust online marketing strategy.
The fact is that without a meaningful and optimized website, a company can’t do anything with an effective marketing campaign. Online users will click on the link, excited with what they’ll get, only to leave in disappointment when they realize that they end up with a messy company website. Here are a few tips and tricks to help company owners earn quickly with their new websites.
The minimalist mindset is the perfect online marketing strategy
Without a doubt, business owners would be wise to adopt a minimalist strategy when developing any website. The help of web design and SEO professionals will expedite the process, but the idea is to keep things as simple as possible. For example, if in the shoes of a potential supporter entering the website for the first time, which is better – a site that offers a clear direction to what they want and the checkout page, or a site that bombards them with all sorts of site features?
Most online users are already distracted by the staggering number of companies clamoring for their attention. Most people would instead leave than be bombarded with all sorts of distracting information. If a company wants to convert an online user to a paying customer, the most crucial advice is to respect their time.
Video content gets the point across
While many online users might not appreciate walls of text outside of articles and blogs, many are used to watching video advertisements. If a company owner wants to get their demographic’s attention as soon as possible, adding the video content can help drive the point home. The good news is that the company can place its video content on various platforms. For example, social media platforms such as Facebook and YouTube make great foundations for video marketing. While getting creative with web design isn’t such a good idea, company owners are encouraged to get as creative as possible with video content. Marketing does not always have to be one-dimensional and boring.
Accessibility is king
It can sometimes be amazing what a simple font-changing feature can accomplish for a company website. The same thing can be said about closed captions for videos. It’s all about keeping things as accessible as possible, and company owners can get the job done by focusing on accessibility over everything else. If an online user feels like the company went out of its way to make things more convenient, they’re much more likely to support the company in the future.
The power of long-form content
As stated above, walls of text are not appreciated outside of articles and blogs. As far as optimized web content goes, articles are a great way to keep online users informed. For the most part, people will read specific articles to convince themselves to go for a particular product. It’s the company owner’s job to convince them to make a purchase without pushing too hard. Blogs and articles can also be used as a means of geo-targeting by writing about local events.
Earning quickly with a new website is more than possible with the above tips. It’s all about being consistent while maintaining a minimalist mindset when dealing with web design. After all, web optimization is about getting people what they want as soon as possible.