During the season of the election, many people focus on lawn signs so that they can receive more attention for their campaign. If you want to boost your advertising quickly, lawn signs are one of the cheapest and best ways to achieve that.
Designing political signs doesn’t require extreme effort. However, don’t assume that every political sign will provide the same effect for your campaign. Some lawn signs are great at promoting a candidate’s or committee’s name whereas, some can damage the personality. As we mentioned, designing political lawn signs is easy. But, if you don’t pay enough attention while designing, you could end up making some common mistakes.
Remember that your political lawn sign must have two important pieces of information: office sought and candidate name.
In this article, we will discuss 5 tips that will help you to design an effective political lawn sign.
Choose the Size of Your Campaign Lawn Sign Wisely
One of the most important things to keep in mind when designing political signs is the size. Remember that size plays a crucial part to boost the attractiveness of a lawn sign. The bigger the size of your lawn sign, the easier it will be for passers-by to read. You can choose the standard size, but it’s suggested not to go smaller than 18 inches x 24 inches. Besides, a big sign will look amazing and it will attract a lot of people.
The Colors are Important
Have you ever noticed that most eye-catching lawn signs have a robust color combination? If you want to boost the discoverability of your political yard sign, then you should use better color combinations. Try to use a bold color combination to attract the attention of the voters. Additionally, you can enhance the impact by using borders and picking two contrasting colors. Remember that you can use any contrasting colors other than white. Make sure the color of your political lawn sign isn’t blending with the neighborhood or the grass.
The Message Should Be Short and Simple
Keep the message and information on your political lawn sign short and simple. Only two pieces of information are necessary for the lawn sign and that is office sought and candidate name. Any other message you showcase on the sign will act as a distraction to people. Keep in mind that most people will have a fraction of seconds to read your sign. Hence, it’s not ideal to include a phone number or website. If you have a unique and popular surname, then try to use only the surname in your political lawn sign.
Font Matters Too
Just like the size of your political lawn sign, the size of the font matters too. Always avoid using some fancy fonts. They may look attractive, but people won’t be able to read them from a distance. You need to use proper fonts for the candidate’s name and office sought so that people can read them easily. As the name of the candidate is the vital part of your lawn sign, make sure it takes the majority of the space. If you happen to have a long name, you can use condensed style font. But make sure they are readable. Millions of people are interested to know about Ask Reader.
You can choose from a variety of materials for your political lawn sign. As per Bangor Daily News, lawn signs are created from paperboard or corrugated plastic or plastic poly bag. If you want a material that is weather-resistant and durable, then consider choosing corrugated plastic.
These are the 5 tips that will help you to design political lawn signs. Lawn signs are one of the most effective and affordable ways to advertise. However, remember that the political lawn sign works as a representation of the candidate as well as the office. Hence, you should pay attention while designing your sign. A poorly designed lawn sign will negatively affect the campaign.
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